IslandWood are experiential educators providing immersive transformative learning experiences that open people’s eyes to the power of nature, self and community. After several years of growth, the Bainbridge Island non-profit was looking to chart its future path, and looked to evolve from being a school in the woods into a globally recognized leader in outdoor experiential learning.

BRANDING
DIGITAL
EXHIBIT
IDENTITY
PRINT
VIDEO

(Agency: Tether)

Mojio is a plug and play device that wirelessly connects your smart phone to your car. Mojio is always connected to your car; your phone isn’t. It’s an open source device that can do a number of things like being notified when your car is broken into or being towed, when your teenager is driving too fast, provides diagnostic information like repairs needed and pays for parking. Initially, Mojio was looking for an identity overhaul, but they eventually decided it was time to revamp their packaging and product form to be more consumer friendly, sophisticated and premium. Car, meet Mojio.

BRANDING
IDENTITY
INDUSTRIAL DESIGN
PACKAGING
PRINT

(Agency: Tether)

What kind of Snapfish are you? This San Francisco based company is a web-based photo sharing and photo printing service that was one of the originators in the industry. While highly successful, Snapfish faced stiff competition from the likes of Shutterfly, Mosaic and even Apple as the demographic became younger. The challenge was to create a new identity and also inject that youthful spirit into other touchpoints to celebrate the different types of consumers.   

BRANDING
DIGITAL
IDENTITY
PACKAGING
PRINT

(Agency: Tether)

Boonli is an online solution that provides an efficient way to replace the complex task of ordering school lunches. They wanted to expand outside of school lunches, so a name change from orderlunches.com was necessary before any rebrand could take place. The result is a more contemporary and energetic brand that’s more expansive.

BRANDING
DIGITAL
IDENTITY
NAMING

(Agency: Hornall Anderson)

OpenPath is an online training program for HCAs or Health Care Aids created by SEIU 775 Benefits Group. They needed an identity that was contemporary yet easy to digest and read by the variety of different cultures that needed training access. 

BRANDING
DIGITAL
IDENTITY
NAMING

(Agency: Hornall Anderson)

After a difficult year on and off the court, the task was to reconnect the Knicks to the fans of New York. The quest began with understanding what it truly takes “to be a Knick” from both a fan and team standpoint through one-on-one interviews. A rich brand essence for a new era of the NY Knicks was created.

BRAND REVITALIZATION
MANIFESTO

(Agency: Hornall Anderson)

Amazon Web Services needed a new identity to better visually represent themselves in the ever-changing world of cloud computing. The mark itself represents the progression of building and the constant innovation in the technology space.

IDENTITY
DIGITAL
PRINT

(Agency: Hornall Anderson)

As Amazon Fresh expanded its reach to different regions, they needed a new campaign to build more awareness. The focus of the campaign was to show consumers a different way of shopping that’s more efficient and on your terms.

AWARENESS CAMPAIGN
DIGITAL
PRINT

(Agency: Hornall Anderson)

The goal for this assignment was to define and clarify the new Amazon Business brand for easier recognition and enhanced meaning, eventually putting it in the consideration set for workplace purchasing. Development of a new brand value proposition and messaging framework heavily informed the new brand visual guidelines. The new brand was implemented through dozens of new case studies, white papers, infographics, and a customer portal.

BRAND EXPRESSION
DIGITAL
PRINT

(Agency: Rational Interaction)

Cozi is an all-in-one organizational tool that families can use to keep track of their day-to-day activities and to-dos. They sought to increase membership and to gain more gold-level subscribers. To do that, an awareness campaign was built to make the brand more relatable and to help stand out from the variety of other tools available.

AWARENESS CAMPAIGN
DIGITAL
PRINT

(Agency: Hornall Anderson)

Founded in 1997, Plug Power is a company that designs and manufactures hydrogen fuel cell systems that replace conventional batteries in equipment and vehicles powered by electricity. As Plug Power grew over the years, they acquired other disparate brands and technology. The challenge was to reinvigorate a market leader and provide a house of brands with connective tissue.

BRANDING
DIGITAL
IDENTITY
NAMING

(Agency: Tether)

Safariland is the leader for holsters and body armor used by police officers. While their holsters hold nearly 70% of the market, their body armor has suffered in recent years. The challenge was to create a spark with their ballistics products that have been stagnant in overall look & feel. A solution was presented that allowed clear product differentiation and also a refreshed, aggressive look that brings Safariland back to level playing field with its competition. 

ADVERTISING
BRANDING
IDENTITY
PRINT
VIDEO

(Agency: Tether)

Under Armour’s challenge was that consumers had difficulty differentiating styles, sizes and specific fits. The packaging was optimized for a more efficient consumer experience and sets out to own performance and attitude in a lifestyle saturated competitive landscape.

PACKAGING
PRINT

(Agency: Hornall Anderson)

General Quarters/Battle Stations is an announcement made to a military crew to prepare for battle. GNRL.QTRS is a local contemporary men’s fashion line which draws inspiration from military aesthetics. The result is a fusion of American classics and a more forward utilitarian style. 

BRANDING
DIGITAL
FASHION DESIGN
IDENTITY
NAMING
PACKAGING
PRINT

Naturally awesome superfood that tastes as good as it is for you. Is that even possible? Turns out, it is. The young brand was looking to refresh its identity as it prepared to enter the U.S. market. With a playful, hand-drawn aesthetic and a rally cry to “Feed The Good,” the power of choice without compromise was harnessed. In doing so, the health drink market was shaken up with Rumble’s trifecta of premium ingredients, superior taste and a life-affirming founder story. 

BRANDING
EXHIBIT
IDENTITY
PACKAGING
PRINT

(Agency: Tether)

Live.Love.Snack came with a logo and packaging system in need of a refresh. They wanted to increase their reach by competing with mass market brands and become the option with no compromises on health and taste. A new architecture and design was presented that allowed for a stronger brand presence while celebrating the product form in a crowded shelf set.

BRANDING
IDENTITY
PACKAGING
PRINT

(Agency: Tether)

For years, Tostitos had been at the top of all tortilla chip offerings. As the market saturated, Tostitos and other brands became more of a commodity item. Tostitos’ new goal is to bring more excitement and party to the shelf while moving further away from parity with other tortilla chip brands. 

IDENTITY
PACKAGING
PRINT

(Agency: Hornall Anderson)

Freshly makes it easy for anyone to hit the reset button on life. For those seeking to get back in shape and have a hard time with the meal prep part of it, look no further, Freshly is here to the rescue. Freshly began as a pure fitness proposition, shipping fresh meals to fitness enthusiasts and dieters. But when they gained an avid following from others who simply appreciated the convenience and great taste, Freshly wanted to reinvent the brand to include this wider audience.

BRANDIING
IDENTITY
NAMING
PACKAGING
PRINT

(Agency: Tether)

The Luvo relationship started with naming, identity, visual identity and quickly expanded into marketing and advertising—a family of package design, print collateral, website and mobile, eblasts, trade show exhibits, café and kiosk experiences, video, print and radio ad campaign and even a food truck. What started out as an upstart idea exploded across the country and started a movement to inspire healthier lives and shake up an industry.

ADVERTISING
BRANDING
DIGITAL
ENVIRONMENTAL
EXHIBIT
IDENTITY
NAMING
PACKAGING
PRINT
RETAIL
SOCIAL MEDIA
VIDEO

(Agency: Tether)

CBA is a unique alliance of three pioneering craft beer brands (Widmer Brothers, Red Hook and Kona). The dated identity was refreshed to have more meaning and relevance across all brands in the portfolio and to be more honest and “Made True.”

ADVERTISING
BRANDING
DIGITAL
IDENTITY
NAMING
PACKAGING
PRINT
VIDEO

(Agency: Hornall Anderson)

The Widmer Brothers lineup needed a refresh to increase visibility and to allow for a premium offering within the portfolio. The result was a four-tiered system that not only tied the brand together, but allowed for future additions to the broad portfolio.

ADVERTISING
BRANDING
IDENTITY
NAMING
PACKAGING
PRINT
VIDEO

(Agency: Hornall Anderson)

GT’s Kombucha is an artisanal live-culture beverage that goes beyond the ordinary. The challenge was to bring to life the clients’ Eastern influence in a vibrant package offering consumers life-affirming nutritional value. An additional challenge was to give the Synergy line a proprietary look to set itself apart from the core line, but also have enough connective tissue to easily family together.

IDENTITY
PACKAGING
PRINT

(Agency: Hornall Anderson)

The task for Fiber One was twofold—increase appetite appeal and increase brand visibility to have more stopping power. The red circle in particular gives the brand a mnemonic device that instantly becomes an icon for the brand and helps engage the consumer at multiple levels.

IDENTITY
PACKAGING

(Agency: Hornall Anderson)

To celebrate the 2016 Summer Olympics, Wheaties wanted a different take on their traditional packaging. The challenge was to remain iconic, yet still be recognizable as the brand that everyone loves. The iconic “W” was chosen to represent not only the brand but also Win, Witness and World.

PACKAGING

(Agency: Hornall Anderson)

Spot is a pioneer in the cannabis industry and a company of firsts. They crafted the first cannabis infused chocolate in Washington State and the first legal cannabis infused fruit chews. Spot also was the first brand to have CBD incorporated into products. After a successful run in the market since 2014, the brand needed a facelift to communicate differentiation by experience levels. The result was a redesign that yielded a multidimensional offering in a much more sophisticated skin. 

PACKAGING