What kind of Snapfish are you? This San Francisco based company is a web-based photo sharing and photo printing service that was one of the originators in the industry. While highly successful, Snapfish faced stiff competition from the likes of Shutterfly, Mosaic and even Apple as the demographic became younger. The challenge was to create a new identity and also inject that youthful spirit into other touchpoints to celebrate the different types of consumers.
BRANDING
DIGITAL
IDENTITY
PACKAGING
PRINT
(Agency: Tether)