Safariland is the leader for holsters and body armor used by police officers. While their holsters hold nearly 70% of the market, their body armor has suffered in recent years. The challenge was to create a spark with their ballistics products that have been stagnant in overall look & feel. A solution was presented that allowed clear product differentiation and also a refreshed, aggressive look that brings Safariland back to level playing field with its competition.
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(Agency: Tether)